LEA PELZER X NATURANA
Real Women. Real Stories. Real Impact.
Naturana
Turning real conversations into viral content that builds trust - without feeling like an ad.
This campaign proved that even heritage brands can thrive on TikTok through real and emotional storytelling.
For over 100 years, Naturana has stood for authentic, comfortable, and sustainable lingerie - made for every body, every day.
Founded in 1917 by Carl Dölker, Naturana is one of Germany’s most established lingerie brands. With over 70% of its team being women, from seamstresses to the CEO, Naturana embodies empowerment, fairness, and quality in everything they do.
We didn’t script confidence - we captured it.
The Challenge
Naturana wanted modern, relatable content that showed women as they truly are: real, unfiltered and confident - far from cliché advertising tropes.
The goal: capture real voices, raw stories and authentic conversations around body confidence, expression and fashion.
To bring this to life, we needed a format that felt honest, spontaneous and full of character.
The Solution
Our Founder Lea hit the streets to interview women of all ages and backgrounds, creating powerful, genuine moments straight from everyday life.
These conversations were turned into short-form TikTok videos for @my_naturana, brought to life with a modern, emotional visual tone.
The result? A content format that doesn’t just talk about women - it talks with them.
10+ mil
organic views
+500k
likes + comments
200+
videos created
Zero paid ads.
100% creator-led growth.
Powered by real stories, real women.
The Results
The strategy paid off:
• One video hit 5.4 million views
• Two others went viral with 1.6M and 1.1M views respectively
The videos sparked thousands of comments and likes, significantly boosting brand awareness and strengthening Naturana’s image as an honest, down-to-earth, and empowering brand for women.
Thanks to the organic success of these interviews, Naturana was able to massively grow its TikTok reach - without paid ads, purely through authentic content that connects.
Let’s turn your vision into impact.
We build tailored strategies that bridge culture, creativity, and your brand -
for real growth in the German market.
